Scaling up? Write a creative brief

We talk a lot about how the model of ad agencies is broken. Martech is commoditising operations once owned by agencies. The retainer model is practically obsolete, with agencies trying to keep up with profit sharing and IP-based models, to name just a few. The big consultancies are biting shamelessly at their once-unique propositions. The […]

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Q: How hard is it to be open?

A: Very. I was ruminating this week on what it takes to get into the habit of being open in business. In the past, I have found it hard to balance trust with ensuring an advantage for my product. This lead to a dive into innovation, 50% of which is around openness. Here’s a recap […]

Read More Q: How hard is it to be open?