My last post was 2012 on the old Medigital blog (I’ve imported the old posts to here for posterity). I can safely say that quite a bit of stuff has happened in the intervening period. At the time I stopped posting, I felt like there wasn’t really anything I had to say in terms of digital marketing in pharma, and on that point I think it’s still slow.
The focus moving forward is more about innovation in pharma and healthcare (and in general), rather than digital marketing per-se. We have a new approach, a modern look and some great insight.
I’m also very pleased to be joined by my friend and colleague, Catalina Cernica, who has a wealth and breadth of knowledge in innovation and business.
Watch this space for more soon!