Third in the series of posts about the proceedings from DigiPharm Europe 2010. Part 1 Part 2 Part 4 Part 5 Part 6 Part 7 Mixing print and digtal So on to the second presentation of the day, where Mark Prince presented on integration of online and offline strategy. Prince rejects the practice of using […]Read More DigiPharm Europe 2010 Pt 3
Part 1 Part 3 Part 4 Part 5 Part 6 Part 7 Here I continue the commentary on the discussions surrounding topics from DigiPharm Europe 2010. We left off around halfway through Kai Gait’s presentation on business organisation for a digital future in Part 1, which can be found here. Gait says that fear of […]Read More DigiPharm Europe 2010 Pt 2
Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 I attended the DigiPharm Europe 2010 conference this week (29 to 30 September) and there was quite a bit to digest and discuss. I’m collating how I followed the presentations and the discussions here, along with my personal thoughts and commentary. Why? I’m […]Read More DigiPharm Europe 2010
Personally, I don’t hold much truck with Facebook on a social level (maybe I shouldn’t say that considering that technology, digital and social media is my day job!) and I prefer LinkedIn for business networking and Twitter for status updates and to quick-share information. And when I am mobile, on the go? SMS and again […]Read More Check-in to your GP?
So I’ll begin my first blog post to say that, ashamedly, I have been a voracious consumer of content surrounding digital and social media in the pharmaceuticals industry, but never really one to engage. For example, I have accounts on all the major networking tools such as LinkedIn, Twitter, Facebook etc, but I primarily use […]Read More Over the falls