It’s not the user journey that’s the problem, it’s the execution of the tool.Read More User journeys need direction, not a dead end
How do you create a balance between doing your job, getting investment in an idea and proving that it is worth that investment?Read More Balancing intrapreneurship with returns
Solving the wrong problem can lead to issues on a scale from wasted time to catastrophic failureRead More A juicy solution is sometimes the problem
Blue Ocean Strategy fits perfectly as a model for innovation in the pharma world, lest we be left behind.Read More Blue Ocean Strategy in Pharma
In 2012 at SXSW, health and healthcare put on a good showing in terms of the panels, talks and companies present and promoting themselves. This document provides a short roundup of start-ups that I saw presenting during the “start-up accelerator” portion of the conference. Here are some thoughts on some of these companies. Medify Medify […]Read More SXSW Interactive 2012: Health-related start-up roundup.
The nature of communication today means that we are almost always connected to each other in some form or other, whether wired or wireless. We use a variety of methods to communicate about our ‘status’ to our circles, be it through Facebook, Twitter or even good old voice calling. When it comes to communicating about […]Read More I Tweet Your Weight
I was fortunate enough to attend the South By SouthWest Interactive conference (colloquially ‘Southby’ or SXSW), which benefited from a health ‘track’ that focused on innovation and digital in healthcare. At the event, I attended a number of panels and I would like to share my notes on some of the panels here. So, I […]Read More SXSW feature: The secret life of behaviour change
A quick apology to readers of this blog. I really enjoy writing here, but the past month has thrown up a number of challenges. One of these challenges is actually finding something interesting and, importantly, new, to write about. There are so many bloggers out there that I feel I would be doing you a […]Read More Balloon animals
I want to pick up a bit more on the closing remark from my DigiPharm Europe 2010 posts. If you recall, I said: To survive in this landscape, Pharma must make inroads into developing a digital strategy – and by that I mean integrate your digital tactics into your overall strategic plan, and at the […]Read More When is digital strategy not digital strategy?