DigiPharm Europe 2010 Pt 5

Once more unto the DigiPharm breach. Part 1 Part 2 Part 3 Part 4 Part 6 Part 7 Building up to reportable adverse events When last we spoke, I covered patient community discussions. We now turn our attention to reportable adverse events and the Internet presented by Daniel Ghinn and Paul Grant. They start by […]

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DigiPharm Europe 2010 Pt 4

And to the next instalment of this series on DigiPharm Europe 2010. Part 1 Part 2 Part 3 Part 5 Part 6 Part 7 When is a community not a community? The session entitled “Community management in Pharma” was presented by René Vvan den Bos and Erik Van der Zijden. They focused on mythical ailment […]

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DigiPharm Europe 2010 Pt 3

Third in the series of posts about the proceedings from DigiPharm Europe 2010. Part 1 Part 2 Part 4 Part 5 Part 6 Part 7 Mixing print and digtal So on to the second presentation of the day, where Mark Prince presented on integration of online and offline strategy. Prince rejects the practice of using […]

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DigiPharm Europe 2010 Pt 2

Part 1 Part 3 Part 4 Part 5 Part 6 Part 7 Here I continue the commentary on the discussions surrounding topics from DigiPharm Europe 2010. We left off around halfway through Kai Gait’s presentation on business organisation for a digital future in Part 1, which can be found here. Gait says that fear of […]

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DigiPharm Europe 2010

Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 I attended the DigiPharm Europe 2010 conference this week (29 to 30 September) and there was quite a bit to digest and discuss. I’m collating how I followed the presentations and the discussions here, along with my personal thoughts and commentary. Why? I’m […]

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iPad+Hospitals=gimmick?

Reading yesterday about the 500 Graduate doctors, nurses and advanced practice nurses who will receive iPads got me to thinking whether this is is really a good idea. No doubt that iPads are the must-have device for surfing the internet whilst watching TV, training soldiers to shoot guns or babysitting toddlers, however is this the […]

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Don’t miss a trick on mobile

I am fascinated by the mobile landscape. I mean, have a think about a consumer electronics product that has revolutionised the way we communicate with each other as much as the mobile or cell phone. Look at advances in mobile technology over the few short years – I could link to a number of sources […]

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Inspirations and aspirations

I’d hate to misrepresent myself on this blog. To be clear, I’ve been working in the medical communications/education industry for nine years – which is (just about) enough time to understand the industry, the challenges those in the industry face, and the pitfalls/opportunities a brand may encounter. I also have an eclectic mix of experience […]

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Over the falls

So I’ll begin my first blog post to say that, ashamedly, I have been a voracious consumer of content surrounding digital and social media in the pharmaceuticals industry, but never really one to engage. For example, I have accounts on all the major networking tools such as LinkedIn, Twitter, Facebook etc, but I primarily use […]

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