Inspirations and aspirations

I’d hate to misrepresent myself on this blog. To be clear, I’ve been working in the medical communications/education industry for nine years – which is (just about) enough time to understand the industry, the challenges those in the industry face, and the pitfalls/opportunities a brand may encounter. I also have an eclectic mix of experience […]

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Over the falls

So I’ll begin my first blog post to say that, ashamedly, I have been a voracious consumer of content surrounding digital and social media in the pharmaceuticals industry, but never really one to engage. For example, I have accounts on all the major networking tools such as LinkedIn, Twitter, Facebook etc, but I primarily use […]

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