About Paul Jacobs

Paul has a heritage of digital strategy and innovation within the healthcare and pharmaceuticals industry from both the agency and corporate side. He’s currently Global Director of Projects at LEO Innovation Lab.

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About Catalina Cernica

Catalina’s experience ranges from branding, consumer insight and business. Innovation is in her blood, alongside her fiery Romanian drive. She’s currently Head of Innovation UK/IE at LEO Innovation Lab.

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Tag: radical help

User journeys are not good for innovation

Our lenses got more and more focused on discrete areas of the journey to the point we’re getting seriously myopic.

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