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About Paul Jacobs

Paul has a heritage of digital strategy and innovation within the healthcare and pharmaceuticals industry from both the agency and corporate side. He’s currently Global Director of Projects at LEO Innovation Lab.

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About Catalina Cernica

Catalina’s experience ranges from branding, consumer insight and business. Innovation is in her blood, alongside her fiery Romanian drive. She’s currently Head of Innovation UK/IE at LEO Innovation Lab.

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Recent posts

  • Cernica
    • User journeys are not good for innovation
    • Don’t call me “entrepreneur in residence”
    • The 3 reasons your brief is not your project plan
  • Paul Jacobs
    • Innovation in practice: stakeholder mapping
    • Innovation in practice: ensuring focus in meetings and workshops
    • User journeys need direction, not a dead end

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Tag: radical help

User journeys are not good for innovation

Our lenses got more and more focused on discrete areas of the journey to the point we’re getting seriously myopic.

Read More User journeys are not good for innovation

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