I was fortunate enough to attend the South By SouthWest Interactive conference (colloquially ‘Southby’ or SXSW), which benefited from a health ‘track’ that focused on innovation and digital in healthcare. At the event, I attended a number of panels and I would like to share my notes on some of the panels here. So, I […]Read More SXSW feature: The secret life of behaviour change
A quick apology to readers of this blog. I really enjoy writing here, but the past month has thrown up a number of challenges. One of these challenges is actually finding something interesting and, importantly, new, to write about. There are so many bloggers out there that I feel I would be doing you a […]Read More Balloon animals
I want to pick up a bit more on the closing remark from my DigiPharm Europe 2010 posts. If you recall, I said: To survive in this landscape, Pharma must make inroads into developing a digital strategy – and by that I mean integrate your digital tactics into your overall strategic plan, and at the […]Read More When is digital strategy not digital strategy?