I Tweet Your Weight

The nature of communication today means that we are almost always connected to each other in some form or other, whether wired or wireless. We use a variety of methods to communicate about our ‘status’ to our circles, be it through Facebook, Twitter or even good old voice calling. When it comes to communicating about […]

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Balloon animals

A quick apology to readers of this blog. I really enjoy writing here, but the past month has thrown up a number of challenges. One of these challenges is actually finding something interesting and, importantly, new, to write about. There are so many bloggers out there that I feel I would be doing you a […]

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DigiPharm Europe 2010 Pt 7

Here’s my final post on the #DigiPharm narrative. Part 7! Again, I am reporting on selected sessions from Day 2, ones that I found of note or interest. You can read the twitterstream for more information on the presentations not covered here. Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Still […]

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DigiPharm Europe 2010 Pt 5

Once more unto the DigiPharm breach. Part 1 Part 2 Part 3 Part 4 Part 6 Part 7 Building up to reportable adverse events When last we spoke, I covered patient community discussions. We now turn our attention to reportable adverse events and the Internet presented by Daniel Ghinn and Paul Grant. They start by […]

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DigiPharm Europe 2010 Pt 4

And to the next instalment of this series on DigiPharm Europe 2010. Part 1 Part 2 Part 3 Part 5 Part 6 Part 7 When is a community not a community? The session entitled “Community management in Pharma” was presented by René Vvan den Bos and Erik Van der Zijden. They focused on mythical ailment […]

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DigiPharm Europe 2010 Pt 3

Third in the series of posts about the proceedings from DigiPharm Europe 2010. Part 1 Part 2 Part 4 Part 5 Part 6 Part 7 Mixing print and digtal So on to the second presentation of the day, where Mark Prince presented on integration of online and offline strategy. Prince rejects the practice of using […]

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DigiPharm Europe 2010 Pt 2

Part 1 Part 3 Part 4 Part 5 Part 6 Part 7 Here I continue the commentary on the discussions surrounding topics from DigiPharm Europe 2010. We left off around halfway through Kai Gait’s presentation on business organisation for a digital future in Part 1, which can be found here. Gait says that fear of […]

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DigiPharm Europe 2010

Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 I attended the DigiPharm Europe 2010 conference this week (29 to 30 September) and there was quite a bit to digest and discuss. I’m collating how I followed the presentations and the discussions here, along with my personal thoughts and commentary. Why? I’m […]

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Check-in to your GP?

Personally, I don’t hold much truck with Facebook on a social level (maybe I shouldn’t say that considering that technology, digital and social media is my day job!) and I prefer LinkedIn for business networking and Twitter for status updates and to quick-share information. And when I am mobile, on the go? SMS and again […]

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Inspirations and aspirations

I’d hate to misrepresent myself on this blog. To be clear, I’ve been working in the medical communications/education industry for nine years – which is (just about) enough time to understand the industry, the challenges those in the industry face, and the pitfalls/opportunities a brand may encounter. I also have an eclectic mix of experience […]

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